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ETI News Feed /index.php?option=com_content&view=frontpage 2010-09-08T15:15:07Z Joomla! 1.5 - Open Source Content Management PHUKET WELCOMES CHARTER FLIGHTS FROM PARIS 2008-12-24T06:32:30Z 2008-12-24T06:32:30Z /index.php?option=com_eti&view=NEWS&docid=8766

For its inaugural flight โ XL F074, XL Airways France will fly the 364-seat Airbus A330-200 bound for Phuket on Sunday, 21 December, 2008. The flight is scheduled to arrive in Phuket on 22 December, 2008, at 5.30 p.m. The airline will operate a once-a-week flight to Phuket and will continue its charter flight operations until April 2010. According to Mrs. Phornsiri Manoharn, Governor of the Tourism Authority of Thailand (TAT), the charter flight operation is a result of cooperation between wholesalers in France including big names like Best Tours, Thomas Cook, Club Med, Jet Tours, Nouvelles Frontieres, and Look Voyages. For the inaugural flight, TAT has joined hands in organizing a media familiarization trip for about four magazine writers from Paris to survey the Andaman Sea between 18-23 December, 2008. They will feature Thailand in their respective publications as a follow up to previously published positive articles and travel documents about the promotion campaign. This is expected to help boost more travel to Thailand from France. Despite the current financial crisis and the recent closure of Bangkokโs two airports, both of which have slowed long-haul travel, a weekly charter flight operating directly from Paris confirms that there is an existing demand and that Thailand is still attracting favourable attention as a preferred destination. โIt also confirms Thailandโs status as the number one Asian market for French visitors,โ the Governor noted. Thailand is attracting a growing number of repeat visitors which captured a market share of 94.9% in 2007. This shows that French visitors are satisfied with the holiday experience in Thailand and are coming back to see other places that they may have missed on their previous trips. In January โ July 2008, Thailand welcomed 246,188 visitors from France, a slight 2.69% rise from 216,121 from the same period of 2007. We expect to welcome about 373,000 French visitors in 2008, up about 6.72% over 2007 and generate tourism income of 22.2 billion Baht. TAT is working to tap new emerging segments including cosmetic tourism, cruise, golf, and diving, as well as retirees, to ensure that Thailand remains the number one Asian destination for French visitors in the years to come. Best Tours has also launched a special summer Thailand brochure 2008 promoting โAll Inclusiveโ programmes for 9 days with prices starting from 1,200 Euro per person. The initiative will encourage family travellers to spend their summer holidays in 2009 in Phuket, Krabi and Khao Lak. Tourist arrivals to Thailand at Phuket International Airport during January and August this year totalled 829,083, an increase of 5.24% from 787,827 arrivals during the first eight months of 2007. Contact information: International Public Relation Division Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2253 7419 E-mail: prdiv3@tat.or.th Web site: www.tatnews.org

This campaign, which literally means bustling Thai tourism, thriving Thai economy aims to give an extra boost to the homelandโs tourism industry which will contribute to the nationโs economic uplift. This coincides with the Tourism Authority of Thailand attempts in achieving 5% growth targeted for the domestic market in 2008. It is designed to offer a greater aspect of domestic tourism values that bring not only enjoyment and broadened life experiences, but also a positive impact on the countryโs current economic climate, and more importantly, an aspiring pride for Thai citizens in contributing to stimulating the economy. Significantly, spending on tourism will help distribute domestic income across the country, as well as drive the currently slowdown economy effectively, benefiting both Thailandโs economic system and overall atmosphere. TAT expects the โThieo Thai Khreuk Khreun Settakit Thai Kheuk Khukโ campaign will help push the domestic tourism market forward to meet the growth target of 5%, or 87 million visits which will contribute to 388 billion Baht in total gross revenue. Moreover, it hopes the campaign will effectively encourage Thai tourists to understand that domestic tourism is a significant and powerful factor driving the countryโs economy and income distribution among the local communities at the same time. Contact information: International Public Relation Division Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2253 7419 E-mail: prdiv3@tat.or.th Web site: www.tatnews.org

TAT, as the marketing task force under the National Confidence Restoration Commission, in collaboration with the private sector has now adopted proactive marketing plans by initiating tourism campaigns to encourage tourists to return to Thailand soon. The promotion featuring discounts on accommodation is an effective measure in motivating foreign tourists to revisit Thailand and tempting residents of Thailand to travel around the country. TAT will play an intermediary role in publicizing tourism products and services from all regions of the country to target audiences worldwide via online media in the form of a mini-site named โThailand Super Dealโ. This presents a channel for Thai tourism operators to offer their specially-priced products/service packages as last minute deals. TAT head-office, as well as local and international TAT offices will be promoting these special packages to audiences worldwide via online and offline media. Tourism-related operators around the country are most welcome to participate in this programme free of charge by e-mailing relevant information to tourism@tat.or.th or sending it by fax to 022537400 and 026528206. For further tourism promotions launched by the private sector, please visit www.tourismthailand.org and www.thailandsuperdeal.com. Contact information: International Public Relation Division Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2253 7419 E-mail: prdiv3@tat.or.th Web site: www.tatnews.org

Promoted under the theme, Mahasachan Thieo Thai, which literally means โThailandโs Best Travel Dealsโ, the event aims to promote the various new and interesting destinations in each region of Thailand. Highlights of the event include live demonstrations of Thai culture, activities from the various regions of Thailand and irresistible offers, great bargains and attractive deals from tour operators, hotels, and other travel and tourism-related operators and service providers. All will be offering individual travellers and consumer special packages, tourism products and services at special prices. TAT Governor Phornsiri Manoharn indicated that with the marked decrease in the number of foreign tourist arrivals to Thailand due to a combination of internal and external factors, TAT, as the main organization responsible for tourism promotion, needs to embark on an immediate tourism recovery effort to restore confidence in the destination and regain travel trade and visitor confidence so travel to Thailand regains pace and resumes its upward trend as quickly as possible. Recognizing that tourism remains the key driver of the Thai economy, in 2009, TATโs marketing plan will focus on achieving sustainable tourism. As part of its strategic marketing plans, TAT will also raise the visibility and awareness of new travel destinations by combining various โcluster groupsโ that offer unique selling points. The creation of cluster groups is designed to stimulate inter- and intra-regional travel. This in turn promotes increased distribution of tourism revenue to communities throughout Thailand. For the international market, TAT is working to boost visitor arrivals to Thailand by highlighting key destination strengths that have won the hearts of repeat visitors to Thailand year after year, especially the friendliness of the Thai people and Thai hospitality. The โAmazing Thailand, Amazing Valueโ campaign, which stresses quality and value for money, will still be the core marketing theme for TAT. The strategic direction for the Thai tourism industry in 2009 will be to focus more on promoting domestic tourism through special initiatives, such as offering incentives for local companies and organizations to host meetings and seminars in Thailand. TAT aims to achieve 5% growth, or 87 million visits, which will generate 388 billion Baht in total gross revenue for the domestic tourism market. Through its tourism marketing campaigns, TAT also hopes to promote responsible tourism by increasing environmental and conservation awareness among Thai travellers. This is to be achieved through info-tainment. In a move to promote conservation awareness, TATโs commercials and advertorials remind visitors and travellers that at the end of their trips, they should leave behind nothing more than their footsteps and walk away with nothing more than fond memories and snap-shots. Promoting knowledge through travel education is seen to be among the critical steps paving the way to achieving sustainable tourism in the long term. Contact information: International Public Relation Division Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2253 7419 E-mail: prdiv3@tat.or.th Web site: www.tatnews.org

Mistake #1 - counting cash One way to find out what customers think - indirectly at least - is to look at revenues. The assumption being that if revenues are increasing then customers must be happy. Dangerous. A repeat customer isn't necessarily loyal. Customers may come back more by default than desire. If that's the case, the moment your competitor finds a way to truly satisfy your customers, those repeat customers will abandon you. Or, if your team is providing support services to internal customers, you may be setting yourself up to be outsourced. So, even though your revenues may indicate that you have happy customers, unless you do the research, you are potentially vulnerable. Business leaders whose companies endure are those who do not just assume that customers are happy, they create the right systems to know it. Mistake #2 -- counting complaints Some managers assume that if they merely reduce the number of customer complaints, they are satisfying more customers. In reality, fewer complaints often mean that fewer customers are angry enough to complain. It doesn't necessarily mean that they are happy. When it comes to measuring complaints keep in mind your own experience when visiting a restaurant with mediocre service. It wasn't bad enough to complain. But, it wasn't good enough to bring you back. If the restaurant manager was only counting complaints as a measure of customer satisfaction, he or she'd be off track. Mistake #3 -- trust focus groups A popular method of collecting customer information is using focus groups. This is where a manager or consultant gathers a group of customers and asks their opinions. Consultants often like focus groups because the information looks scientific and they can charge a fee for conducting them. It's been my experience, however, that focus groups tell you a lot more about group-think than anything else. In virtually every focus group I've been asked to observe, opinion leaders in the group influence the responses of others. That alone renders focus groups practically useless in terms of finding out what individuals really think. Mistake #4 -- paid phone surveys The most promising way of identifying preferences is to have a one-on-one conversation with the customer. The problem is that the conventional approach to interviews receives miserably low response rates. Imagine you're at home one evening when the phone rings. An unfamiliar voice on the line says, "Hello Mr. or Mrs. So-and-so, we're conducting a survey onรฦรยขรยขรขโฌลกรยฌรโรยฆ" You're thinking, "Not again," and end the conversation - click. As an alternative, rather than using standard telephone surveying, the manager of the company uses a resource I often recommend to my clients -business students. Picture yourself again at home. The phone rings. When you answer, a youthful voice says, "Hi, I'm a business student at the local university. For my marketing class I'm doing a project where I'm conducting a survey on such and such." You find yourself saying, "OK, kid, let's make this quick." Response rates soar. Bonus - students work for the price of Kraft Dinner! Mistake #5 - trust high ratings On a customer survey, you can ask, "Overall, are you satisfied with the service?" And you may get results that show that 96% said, "Yes." But be careful how you interpret those results. This is where many managers assume that they're getting an A+ score. Think of the question again; it asks if overall you are 'satisfied.' In other words, the survey is asking if the service is adequate. By responding 'yes,' customers are not saying that they were impressed or even pleased-merely that they were satisfied. It doesn't mean they feel loyal. Imagine your sweetheart talking to a friend and describing you as being adequate. You'd probably see that as reason for concern! It certainly isn't reason to think you're getting an A+ performance rating. Yet, that's exactly what so many managers think when they see a 96% customer-satisfaction rating. The lesson is that managers need to stop interpreting high percentages the way we did in high school. If you have a 98% customer-satisfaction rating you may still have serious problems in customer loyalty. According to marketing research expert, Dr. Mike Heffring, "It has been shown that it's the percentage of people who give you excellent or outstanding ratings (e.g., nine or ten on a ten-point scale) who matter. If you increase that percentage, then market share actually moves. If you don't, then you may feel better if the percent satisfied goes up but the impact is insignificant." Identify what customers really think In other words, when it comes to planning your corporate strategy, the focus becomes, What do managers need to do to shift customers from being 'satisfied' to being 'delighted'? Just make sure as you do this, that you also ask yourself if your current information is telling you what your customers really think. This article is based on the critically acclaimed book, Becoming a Service Icon in 90 Minutes a Month by business strategist and international speaker Jeff Mowatt. To obtain your own copy of his book or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com or call 1-800-JMowatt (566-9288).

Especially for individuals in various creative industries like web designing, book publishing, advertising agencies, magazine editors, graphic artists, interior decorators and those working in various creative corporate groups, the availability of stock photographs in online sites proves to be a great boon. Along with providing you an easy way of browsing through thousands of professionally taken photographs relevant to your particular field of work, availing stock photographs proves far more economic than individually appointing professional photographers and obtaining photographs of different entities shot over various locales. Whereas, large databases of online stock photographs allow you to make selections suiting just your precise requirements, availing such existing photographs saves you a lot on time, money and resource investment. Epictura provides a large database of stock photographs to meet your every creative need. Professionally taken and clear in design, their stock images are tailored to suit your every creative requirement. In most stock photo agency, you will get a wide range of images, available in high and low resolutions to serve your various web and print purposes. Clear, sharp and captured with careful attention to every detail, the stock photographs available are ready for immediate use in your advertising and communication projects. Whereas, the images are all professionally captured by competent photographers, the images are also color corrected wherever required using the latest digital equipments so that the final products you are offered are in their best forms. The stock images available at Epictura are stored as JPEG RGB files in their database so that once you make your selections and purchase the photographs you can easily download them for your work. The image galleries of Epictura cover a wide range of subjects from holidays and festivals to various everyday categories. From pictures of various seasons like autumn and winter to those of festivals like Christmas and winter sports events, you will find stock images and illustrations in a variety of categories. At the same time, images of everyday topics like beauty, biotechnology, birth, cuisines, environment, life and security are available for your ready use. You can also search for images related to various occupations and workplaces like call centers in their stock photo databases. Purchasing stock images and illustration from Epictura is as easy as it gets. For your convenience this stock image agency presents a database of categorized resources available under various subcategories. All you need to do is visit the relevant galleries containing photographs of the topic you are looking for and a range of thumbnail images will be displayed to you. You can select the photographs of your choice by simply clicking on the relevant thumbnail to see a larger image and add it to your shopping cart if you plan to consider it for purchase. In you virtual shopping cart you can, in this way, collect (and change) as many images as you wish. Once you decide on the images or CDs you want to purchase, you can simply click on the checkout link provided and specify all your details according to the instructions specified. At this point you enter a secure server page where you specify all your personal details and payment options. No matter how many images you plan to purchase or the financial amount it involves, you can rest assured that all financial transactions are made under the safest conditions. As the server runs with SSL (secure socket layer) whatever information you provide during your financial transaction are encrypted and not visible during the transmission process. As a result of this, your sensitive details are kept confidential. Handled by Worldpay, the world's best secure payment gateway, all transactions made to and from the website are safe and secure. Once you have purchased your photographs, you can download the high resolution image files from your account section. In case you have ordered CDs you can rest assured your purchased products will be shipped to you within 24hrs. Whereas, all products are checked to provide you the best quality available, in case you are not satisfied with the purchases you have made or want to exchange some defective image, you can easily do so and request for new image file. However, all requests must be made within 48 hours of receiving receipt of images and CDs. In case you want replace some product you have purchased or exchange a defective product, rest assures your replacement will be made available to you within 24 hours in addition to time required for shipping the products. In addition to an exclusive collection of some of the best photography in the world, the CD collection available at Epictura is also one of the best that you will get today. From family, education and health to lifestyle, landscape and occupations, you will get whatever data collections you may require for your various projects. With over 800,000 images and 2000 CDs Epictura provides some of the widest collections of stock photographs available today. What is even better is that as these images are available in a wide range of prices, you can select whatever you require the most within your budget. Whereas, single images that you select can be downloaded in very short time, you can get the CDs of your choice within 24 hours of placing your order. A collection of stock photographs is often referred as photo archives and picture libraries. Such photo archives are essentially websites where large image banks containing thousands of stock images are maintained and stored. A look at some stock library section, will give you an overall view of the large collection of stock photographs maintained by the website. Looking through the various categories of images under different sections like รฦรยขรยขรขโฌลกรยฌรโนรโDigital Vision', รฦรยขรยขรขโฌลกรยฌรโนรโMedio mages', รฦรยขรยขรขโฌลกรยฌรโนรโPhotodisc', รฦรยขรยขรขโฌลกรยฌรโนรโStockbyte' and รฦรยขรยขรขโฌลกรยฌรโนรโStockdisc' will give you a glimpse of the large number of collections the site maintains under each category. A look into the รฦรยขรยขรขโฌลกรยฌรโนรโinspirestock' section will provide you a view of the large range of premium business and lifestyle stock images avialable for your use. The image files are available in JPEG and RGB file formats in a number of sizes. As a result, depending on the nature of your work and the type of image you are looking for in particular, you can select stock photographs suiting your requirements the best. Whereas, the small files are usually 700ko to 2mb, multimedia 72 dpi and 500-800 Ko in jpeg file size, the medium ones are usually 10mb to 12mb with image size of 1/2page and 1-2Mo jpeg file size. The large files available are 20mb to 28mb, full page images and 3-5Mo jpeg file size the extra large images are 48mb to 55 mb, with double page image size and 3-5Mo jpeg file size. So, depending on type of work you are doing and the type of image you require, you can select stock images fitting your requirement and budget the best. The preview pages will provide you information on the different sizes and prices in which each of the stock images are available. You can readily use these images in different layouts without having to change the files first. If you are planning to use tem in designing web pages, it would be better to resize the images to fit their final size before using them on your web page. If you decide to use them in offset printing work, it would be helpful for you to translate the files to CMYK mode first. A look into the prices section will inform you on the different rates charged for the various categories and types of stock images available. In all cases, you are granted a royalty free license agreement according to which on your purchasing an image you are granted a non-exclusive and non transferable right to use that image. Albert Mills is a freelance photo researcher based in Barcelona, Spain currently contracting for an international publishing group based in london and leading advertising agencies in Europe.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com. However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated. Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails. After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines. For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don't put it off any longer; it is time to get your blog going---today!"

On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Let's take a look at some important elements of SEO and positioning that would boost the ranking of your website. First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby. You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like "search engine optimization" or "web traffic" are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results. One hint for you is to go for any keyword phrase with less than 1 รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in "Allintitle: Target Keyword Phrase" into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isn't it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags. Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam. The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.

"In a minute I'll give you the answer, but first let's get the business lesson. Last month I had a young business owner ask me at the end of a seminar all about how to grow his small business. Problem was, I could tell that all the strategies in the world were not going to save this guy. Here was a young guy with his entire life savings, all the income to feed and house his family tied up in his own business, and no matter what I showed him to do, none of it would have mattered. He was a heavy man buying a diet book he would never read. He was a cigarette smoker buying gum that he would never chew. When you looked in his eyes you could easily see he had no desire to be a success, no desire to build a great company, no will to do whatever it takes... all he had was a desire to just keep his head above water... He and thousands of business owners like him had no big reason WHY... You've probably read enough books, been to enough seminars, all you need now is a push. I believe that everyone in life knows enough 'what' to do and 'how' to do it... If you're overweight, you eat less and do some exercise. There's no rocket science to it. Same is true for business... If there is something that needs fixing, I would bet that in at least half the cases you already know what to do. But, the problem isn't knowing what to do. In fact, if you grabbed a sheet of paper right now I'll bet you could list at least 20 things you know you should have done, but have not. Go on, run through the list in your head... It's not just about knowing what to do, or even how to do it anymore. It's the motivation, the inspiration, the gumption to get off your backside and do what you already know... So, back to this young guy. I had only one job to do with him, to get him back to a stage where he would do whatever it took to get his company growing again. He had to find his why, and we had to do it fast... First he had to learn the difference between a MUST and a want... Most of us want to be rich and successful, and we want to be fit and healthy, but the reality of life, I have found, is that most people don't move until they get the 'MUST' card dealt to them. They have a stroke and survive, their business almost goes under, or their wife threatens to leave them, and so on. So for him, success was a want, not a MUST... The difference between big business and small is that corporations have investors demanding a return, demanding growth, demanding success. There is a MUST level of pressure to achieve or they'll lose their job. What could turn your wants into MUSTS? Here's what I do... I make a public statement, or a personal promise. One time I promised to take my kids to Disneyworld and gave them pictures of where we were going and when we were going, and boy did work that much harder to make it a reality. As a business coach I find that outside pressure is usually far more powerful than internal motivation to start with. At some point though, as people, we move from external motivation to internal. That's when you move from painful motivators to pleasurable goals... Make the leap today, set a goal to grow your company, get the 20 things you should have done and do them, work on growth instead of survival... Remember, you already know enough 'how to's' to get started, so work on your why to... Our young guy... he rang his wife and promised her a two-week holiday in 12 months, right there in front of me. Now he has some motivation, now he has a MUST, now he has a reason why... So, then we sat and discussed how he could grow his company, knowing that he would apply what he learnt. Oh, and the reason why overweight people buy diet books... it makes them feel like they are doing something. Feeling like you are doing something and actually doing it... two totally different things. You know which one works."

Whatever your business isรฦรยขรยขรขโฌลกรยฌรโรยฆ someoneรฦรยขรยขรขโฌลกรยฌรโรยฆ somewhereรฦรยขรยขรขโฌลกรยฌรโรยฆ has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn't. From there, they kept working with what did work รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ constantly trying to improve the results รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ ultimately ending up with the perfect lead generator รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ the perfect lead converter รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ and the perfect sales machine they can run anytime they need money in the bank. THAT is why I love about this type of marketing. There is no guess work! It is ALL about testing to find what works รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ then using that as long as it keeps working. Versus guessing รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ which is what all non-measurable marketing does. Ask ""did it work?"" รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ and you will have no choice but to give answers like ""we seemed busy"" or ""there were orders in today รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ not sure where they came from but there were orders รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ could be the same # as usual รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ not sure"". I prefer the measurable kind รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ thank you very much! Here are a couple proven headline formulas you can use that still work in 2007. ""Quick Relief for Tired Eyes"" A classic headline that still works. Why? We are time deprived and tired! We want quick relief to a multitude of issues. And we are tired of going at 120% 365 days a year รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ show me SOME relief and I am yours. Easily modified for almost any business: ""Quick relief for cash flow problems"" ""Quick relief for lower back pain"" ""Quick relief for the blank page blues"" ""Quick relief for stubborn teenager problems"" Quick relief for __(insert your prospects biggest concern you help with here) In other words, give them an answer to ""Why should I bother reading this? What's in it for me?"" Another classic that you can easily modify: ""When Doctors 'Feel Rotten' This Is What They Do"" This can be used to either zone in on your exact target market รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ or to provide credibility that the experts use your product or service too. Thing about it รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ if you are a doctor รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ you would read this. Or, if you were sick and tired of feeling sick and tired รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ you would want to know if the doctors are telling you everything about getting rid of your illness. We all think that there are secrets out there not being shared (which there typically are) รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ give people a reason to believe you know the secret รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ or you are the secret รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ and you have a winner. ""When accountants owe too much tax, here is how they lower them"" ""When chiropractors feel crippling lower back pain, here is the quick relief thing they do"" ""When multi-millionaire entrepreneurs lose it all รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ here is how they start over and make it all back quickly"" Do you see the flexibility here? Try out a few for yourself รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ and see what kind of leads or sales you make. Try combining the two for a 1-2 knockout punch. Try all kinds of combinations and see which ones work best and fastest for you. Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. If you're an entrepreneur in need of quick cash flow surges รฦรยขรยขรขโฌลกรยฌรยขรขโยฌรโ here is the quick-hit solution to put money in your bankรฦรยขรยขรขโฌลกรยฌรโรยฆ. The Wild West Wealth Summit! Make sure you visit www.WildWestWealth.com or sign up for the Free Cash Flow Surge Newsletter at www.CashFlowSurges.com"