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As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct a competitive Internet marketing budget. The hotel's overall competitiveness today is determined to a great extent by how well it manages its Internet marketing and distribution efforts. It is not a question of how big the budget should be, but rather what to include and how much to allocate in the Internet marketing budget for a meaningful ROI and online revenue growth. This article takes a closer look at some important aspects of Internet marketing in hospitality and what marketing activities and line items comprise the 2007 online marketing budget.
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2006 may have been a banner year in hospitality, but how has this success translated into the planning of next year's marketing budget - especially as it relates to the online channel? While the hotel may have an internal formula for ROI, many hoteliers are confused as to what, where, and how much of the marketing budget should be devoted to the online channel.
The dynamic nature of the Internet further complicates the budget planning process. In an environment that consistently brings new fads, new online media formats and business models, new competitors, and new tools and methods to market a hotel via the web, how does a hotel marketer accurately and sanely plan next year's Internet marketing budget?
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 Hospitalityebusiness.com |
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About HeBS, Hospitality eBusiness Strategies |
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HeBS, Hospitality eBusiness Strategies |
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HeBS, the industry?s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City.HeBS has pioneered many of the 'best practices' in hotel Internet marketing and direct online distribution. |
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