New York - (Busimess Wire) - Jupiter research, a leading authority on the impact of the internet and emerging consumer technologies on business, is lending its expertise to cross-industry work group of email marketing professionals.
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IF YOU SEE your email subscribers only as buyers, then you're thinking too narrowly. Your subscribers can also be your future workers, as many retailers have clearly discovered.
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Everyone asks me if the brand is really impacted by email marketing. I don"t know if anyone has truly bought into that theory (besides me and other key people like my family and the people who work for me). If you are one of the skeptics, I have a story for you:
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Courtesy of the thetravelprblog.com I saw this link to Christian Watson's post entitled "Would You Visit These US States Based on Their Web Sites?.
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Hotels that post fake reviews on Tripadvisor could face criminal prosecution according to an article published in The Times on Saturday. A new European directive comes into action next year that could also lead to naming and shaming by trading standards and extends to any businesses creating fake blogs/sites/posts that claim to be from a customer. Plenty of negative comments at The Times site, most of which I agree with. More thoughts on this over at this E-consultancy post.
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We"ve had the commercial web; we"ve had the interactive web. Now, the Semantic Web is apparently moving the Internet to a more meaningful level. David Bicknell reports
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Based on the "Z list", Mathieu at Radar has started a "T list" equivalent for travel and tourism blogs.
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Thanks to the T list I"ve come across two more online travel blogs:
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Xavier Cobos has a blog covering travel, tourism and destination branding. He has just got cracking but starts with a post on how the New Orleans CVB (Convention & Visitors Bureau) is undergoing an aggressive rebranding campaign.
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It goes without saying that choosing good quality images for online media is very important, be it a website, email or blog. The right images present your brand to the consumer in the way you want and shows customers the tourism product they are interested in.
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